“Strategi Impulsive Buying Shoppe Live: Pengaruh Influencer, E-WOM, Dan Promosi Melalui Harga Sebagai Variabel Intervening”. HORIZON: Indonesian Journal of Multidisciplinary, vol. 4, no. 3, May 2026, pp. 1335-47, https://doi.org/10.54373/hijm.v4i3.5678.