Analisis Faktor Penentu Keputusan Pembelian Konsumen pada Industri Fast Food: Peran E-WOM, Harga, dan Citra Rasa pada Almaz Chicken. HORIZON: Indonesian Journal of Multidisciplinary, [S. l.], v. 4, n. 3, p. 1323–1334, 2026. DOI: 10.54373/hijm.v4i3.5676. Disponível em: https://indo-intellectual.id/index.php/hijm/article/view/5676. Acesso em: 22 jun. 2026.